Hi, I'm Heidi
I'm a Sydney-based Product/UX/UI Designer
I research, design, craft and test. That's what makes me that rare breed of Product Designer who is exceptional at both UX and UI. 
Being a seasoned designer with a strong foundation in design thinking, my passion lies in tackling complex problems through a mix of empathy, rigorous research and engaging storytelling.
A photo of Heidi smilling wearing a grey T-shirt
What I'm good at
Product Design
User Experience (UX) Research
User Interface (UI) Design
Design Thinking
Design Systems
Usability Testing
Ecommerce
Presentation & Workshop Faciliation
Mobile Apps
Education and professional training
Webflow 101 Certification
Webflow
Measuring UX and ROI
Nelson Normal Group
Discoveries: Building the Right Thing
Nelson Normal Group
Certificate in Web Accessibility
University of South Australia
Bachelor of Visual Arts
University of Sydney
Master of Media Arts and Production
University of Technology Sydney
Some examples of my work

Product design

Cluey Learning Tutor Change
A case study of the end-to-end process to design a solution to reduce tutor change and ways it benefits on the business, tutors, students, and customers.
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Product design

MyOptus B2B Billing
A case study demonstrating the significant impact that effective UX discovery and elegantly simple UI design can have on both a business and its customers.
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Product design

Tutor Hub
The revamping of the tutor self-service experience aims to optimise efficiency, elevate session reliability, and increase learning continuity for students.
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Responsive website UI

P&O Cruise Control

Tablet app UI/UX

Herceptin

Digital tansformation responsive website

ASX Online

AA-compliant responsive website

Transport NSW Trainlink

AA-compliant responsive website

Transport NSW Opal Card

Internal data visualisation platform

Transport NSW Crashlink

Design System

Cluey Learning

Mobile app UI

Dishcult

Responsive website UI

Australian Frontline Machinery

Mobile app concept

Macquarie Bank People Mobile App

Responsive website UI

Resmed

Responsive website UI and concept

Mastercard Atlas

What other people say
“Heidi is a dedicated designer, and team player. She has the enthusiasm and positivity to take on challenges and get out of her comfort zone. While at Cluey, she was tasked with tackling complex user relationship scenarios and was able to elevate her skills beyond interface experience design and consider end-to-end product services across a variety of online and offline touch-points.”
Lorenzo Princi
Former Head of Design at Cluey Learning
“I've worked alongside Heidi in a couple of workplaces, and recommend her as a passionate and ideas led creative. She's dedicated to giving every job her best, has well-developed leadership skills, and is strong at working both independently or within a team. Her personal achievements outside of work are quite outstanding, and demonstrate that she is a person of high integrity, ambition and commitment.”
Janine Poon
Senior Digital Creative at City of Sydney
“I met Heidi through an ambition project that she instigated, to curate an art exhibition over two spaces across Sydney's inner western suburbs and to have these spaces in conversation with each other via a digital interactive medium. Heidi's achievements were to unite two spaces audio visually and provide a life force within each. I assisted Heidi in the curatorial aspects of the show which featured the exhibition design and hanging of fifteen artists. Heidi's approach was ambitious, professional, and enthusiastic. The exhibition was a huge success due to Heidi's vision, professional attitude and hard work.”
Tony Curran
Artist and Academic
Some of the companies I’ve worked with
Cluey Learning logoIsobar logoWestpac Bank logoMacquarie Bank logoOPSM logoP&O logopublicis sapient logoOptus logoTransport NSW logoM&C Saatchi logo
Drop me a line to say hi!
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